Case Studies
An Instatoon introducing the benefits of DeepL’s AI translation and the brand to young office workers.
DeepL
Instatoon introducing DeepL features
Global interest in AWS’s re:Invent conference was high, while awareness in Korea remained limited. The Instatoon was published to dispel the impression that the event was heavy and complex and to build awareness in Korea.
Amazon AWS
Instatoon introducing a global conference
Cambly is a US-based language-learning platform offering one-to-one live English tutoring with native speakers over video calls. As it entered Korea, the Instatoon highlighted its distinct features on the country’s largest social platform to build awareness quickly.
Cambly
Patricia of Bristol
Samsung SDS launched Brity RPA, an AI assistant solution for enterprises, and sought a friendlier way to reach a broader audience than the product’s complex, rigid image suggested.
Samsung SDS
Full-page newspaper illustration and Instatoon
With 30,000 employees working across departments and locations, internal communication and cohesion were important to SK hynix. The webtoon shared stories from different teams to reduce friction and strengthen communication.
SK hynix
Webtoon series supporting internal culture
City Hall People follows the lives, relationships and public administration of four young officers working in Hwaseong, Korea’s youngest city. The series set out to make city hall more approachable and strengthen its relationship with residents.
Hwaseong City
City Hall People
To emphasize the music feature, the illustration shows someone enjoying spring alone, inspired by the season and Busker Busker’s Cherry Blossom Ending.
Kakao
Illustration for the Kakao AI speaker